John Grant: “The Green Marketing Manifesto”
Ever felt a slightly uneasy with marketing claiming for sustainability? Well, there might be an answer: John Grant explores marketing strategies that not merely pretend to be responsible for economic reasons but that are based on a sincere belief to do good. His recently launched book “The Green Marketing Manifesto” seems to be a true source for inspiration on how companies might find an approach on CSR that actually affects business strategies. John Grant offers extensive case studies on companies such as Marks&Spencer or Toyota showing a corporate behaviour that not only positively supports public image but also drives economic growth.
A nice lesson on authenticity as well as on consistency in your strategies and a slap in the face for companies that still don’t get it by considering CSR a purely image-related marketing tool. Click on the image below to find out more:
