Radiohead again
I’m always a bit late with the hottest stuff. Not until today that I discovered Radiohead’s Online Video Contest they hosted at aniboom.com. It’s a classic, very well executed example of online marketing and UGC: They pitched their fans to create video animations for their favourite songs. More than 900 storyboards were submitted and the final results are more than impressive.
Okay, I’ve been a Radiohead-Fan for a couple of years now but if you are even slightly familiar with their experimental, mystic, sad but always beautiful songs you’ll recognize the mood that goes with these tunes in those animations.
Have a look at one of those masterpieces:
Fantastic Radiohead Video
Radiohead again are one step ahead: Their video for their song “House of cards” breaks the traditional conventions and makes use of computer-generated imagery based on a laser scanning system by Velodyne. I’m extremely impressed by their trippy visualization that eschews traditional video recording. It’s not only some kind of after-effects voodoo but a creative concept that is based on data visualization and coding.
Hit the read link to learn more or watch the video below.