Here it comes: my thesis on “Collaborative Branding”
Though I finished the whole thing pretty much two months ago, I haven’t had a chance to publish it since. Now here it is, though unfortunately written in German. I’d like to summarize the key points in English in the near future. So stay tuned for this abstract.
If you happen to download and read the attached German thesis, I’d very much appreciate dropping me a line or two and sharing your thoughts with me. Feel free to share my thesis but please adhere to creative-commons.
Download here: “Kollaborative Markenführung” (PDF - 2,0Mb)
“Kollaborative Markenführung” by Jörn Ballentin is protected by a Creative Commons Licence.
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