Radiohead again
I’m always a bit late with the hottest stuff. Not until today that I discovered Radiohead’s Online Video Contest they hosted at aniboom.com. It’s a classic, very well executed example of online marketing and UGC: They pitched their fans to create video animations for their favourite songs. More than 900 storyboards were submitted and the final results are more than impressive.
Okay, I’ve been a Radiohead-Fan for a couple of years now but if you are even slightly familiar with their experimental, mystic, sad but always beautiful songs you’ll recognize the mood that goes with these tunes in those animations.
Have a look at one of those masterpieces:
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