Jun 21, 2008 0
An absolute must-read, might be the answer
This presentation outlines a new approach to advertising that diverts from the old unidirectional communication modell. It not only concentrates on phenomena like the Web-2.0-hype, but tries to encompass the broad picture. Michael Zorn – S&F’s planning mastermind and advertising messiah – truly delivered a remarkable and insightful piece of work. Well done!
