http://foronething.com Interesting ideas Mon, 28 Jul 2008 08:17:29 +0000 http://backend.userland.com/rss092 en I'm always a bit late with the hottest stuff. Not until today that I discovered Radiohead's Online Video Contest they hosted at aniboom.com. It's a classic, very well executed example of online marketing and UGC: They pitched their fans to create video animations for their favourite songs. More than 900 ... http://foronething.com/2008/07/radiohead-again/ Radiohead again are one step ahead: Their video for their song "House of cards" breaks the traditional conventions and makes use of computer-generated imagery based on a laser scanning system by Velodyne. I'm extremely impressed by their trippy visualization that eschews traditional video recording. It's not only some kind of ... http://foronething.com/2008/07/fantastic-radiohead-video/ Though I finished the whole thing pretty much two months ago, I haven't had a chance to publish it since. Now here it is, though unfortunately written in German. I'd like to summarize the key points in English in the near future. So stay tuned for this abstract. If you happen ... http://foronething.com/2008/07/here-it-comes-my-thesis-on-collaborative-branding/ Radiohead held an online contest, asking people to remix the song "Nude" from their latest album. The following entry makes use of a Sinclair ZX Spectrum Guitars, Epson LX-81 Dot Matrix Printer, HP Scanjet 3c and Hard Drive arrays. An absolutely fascinating piece of work and incredibly 'geeky'. Enjoy: http://foronething.com/2008/07/radiohead-remixed/ This presentation outlines a new approach to advertising that diverts from the old unidirectional communication modell. It not only concentrates on phenomena like the Web-2.0-hype, but tries to encompass the broad picture. Michael Zorn - S&F's planning mastermind and advertising messiah - truly delivered a remarkable and insightful piece of ... http://foronething.com/2008/06/an-absolute-must-read-might-be-the-answer/ S S S, ursprünglich hochgeladen von .unsuono. http://foronething.com/2008/06/wonderful-portraits/ [youtube:http://www.youtube.com/watch?v=wnZr0wiG1Hg] http://foronething.com/2008/05/what-a-beautiful-book/ As part of the research for my master thesis I intend to do expert-interviews with advertising professionals to get their view on the subject. So far I managed to schedule interviews with account planners in major German advertising agencies such as TBWA, Media Arts Lab and Jung von Matt as ... http://foronething.com/2007/12/doing-interviews/ The fact that human communication cannot be explained as a one-way-street is commonly agreed upon. It is always mutual and therefore does not correspond to the technical transmission of information from a sender to a receiver. However classical advertising still largely pursues that very same strategy, when sending out a ... http://foronething.com/2007/12/a-brief-revised-overview-on-my-master-thesis/ From what I can see, there are 3 forms of consumer-collaboration when it comes to branding resp. advertising. They are organized according to an increasing consumer-involvement. Participation: The consumer participates within a clearly defined framework which is set and controlled by the company. Collaboration is initiated by the brand owner and ... http://foronething.com/2007/11/forms-of-collaboration-in-branding/