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Interesting bits and snippets & anything that comes to my mind.

Radiohead again

I’m always a bit late with the hottest stuff. Not until today that I discovered Radiohead’s Online Video Contest they hosted at aniboom.com. It’s a classic, very well executed example of online marketing and UGC: They pitched their fans to create video animations for their favourite songs. More than 900 storyboards were submitted and the final results are more than impressive.

Okay, I’ve been a Radiohead-Fan for a couple of years now but if you are even slightly familiar with their experimental, mystic, sad but always beautiful songs you’ll recognize the mood that goes with these tunes in those animations.

Have a look at one of those masterpieces:

Here it comes: my thesis on “Collaborative Branding”

Though I finished the whole thing pretty much two months ago, I haven’t had a chance to publish it since. Now here it is, though unfortunately written in German. I’d like to summarize the key points in English in the near future. So stay tuned for this abstract.

If you happen to download and read the attached German thesis, I’d very much appreciate dropping me a line or two and sharing your thoughts with me. Feel free to share my thesis but please adhere to creative-commons.

Download here: “Kollaborative Markenüführung” (PDF – 2,0Mb)

Creative Commons License

“Kollaborative Markenführung” by Jörn Ballentin is protected by a Creative Commons Licence.

A vision of students today

A statement about the status quo of education at universities: What if studying meant collaboration? How can networking be applied to communicating knowledge and skills? What would be the education model for the next hundred years? A very timely statement on education and a fascinating visual presentation of the involved problems. Thumbs up!

Created by Michael Wesch in collaboration with 200 students at Kansas State University.

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