For one thing

Considering the prevailing system of fear other agencies use to push their employees, this one keeps you from getting paralyzed and feels so very very encouraging.

I just wonder, if w+k truly live up to their promise?!

Though I always considered user-generated-advertising as a rather desperate attempt to apply the user-generated-content-mechanism to marketing, Apple and TBWA\Chiat\Day will air a tv-spot that started off as a student project in the U.K. It shows that collaboration between users and companies works as long as it is a controlled process. I think that the idea behind the Citizendium project reflects this notion: In an attempt to further improve the sometimes shallow and incorrect content of Wikipedia they are trying to excert some control over amateur collaboration. By introducing expert supervision they establish a controlling instance and quality management.

I think that the same principle applies to the Apple case: User generated advertising is not about solely putting the consumer in charge, but rather about collaborating with him so that both – the company’s and the user’s knowledge background and abilities – complement one another.

Chuck Porter of Crispin Porter + Bogusky on brands and the CP+B way of advertising.

Just found this on some webpage.

I always thought that any more Apple addiction than at UdK Berlin is hardly possible, but this proves me wrong. The Missouri School of Journalism is almost Windows-free territory, which they underline on their website:

Students are encouraged to acquire wireless laptop technology from Apple, which the School has designated as its preferred provider, but students also will have a choice of a Windows-based alternative. Last year, 99.5 percent of incoming students chose the Apple option.

Watch out Mr. Gates, the intellectuals are up to something.

Michael pointed me to a visually stunning presentation on brands in general: Marty Neumeier dispells the common misconceptions about brands and explains 5 basic principles of brand building. Have I mentioned that I really like the graphics?