I’m always a bit late with the hottest stuff. Not until today that I discovered Radiohead’s Online Video Contest they hosted at aniboom.com. It’s a classic, very well executed example of online marketing and UGC: They pitched their fans to create video animations for their favourite songs. More than 900 storyboards were submitted and the final results are more than impressive.
Okay, I’ve been a Radiohead-Fan for a couple of years now but if you are even slightly familiar with their experimental, mystic, sad but always beautiful songs you’ll recognize the mood that goes with these tunes in those animations.
Radiohead again are one step ahead: Their video for their song “House of cards” breaks the traditional conventions and makes use of computer-generated imagery based on a laser scanning system by Velodyne. I’m extremely impressed by their trippy visualization that eschews traditional video recording. It’s not only some kind of after-effects voodoo but a creative concept that is based on data visualization and coding.
Hit the read link to learn more or watch the video below.
Though I finished the whole thing pretty much two months ago, I haven’t had a chance to publish it since. Now here it is, though unfortunately written in German. I’d like to summarize the key points in English in the near future. So stay tuned for this abstract.
If you happen to download and read the attached German thesis, I’d very much appreciate dropping me a line or two and sharing your thoughts with me. Feel free to share my thesis but please adhere to creative-commons.
Radiohead held an online contest, asking people to remix the song “Nude” from their latest album. The following entry makes use of a Sinclair ZX Spectrum Guitars, Epson LX-81 Dot Matrix Printer, HP Scanjet 3c and Hard Drive arrays. An absolutely fascinating piece of work and incredibly ‘geeky’.
Enjoy:
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