Doing interviews
As part of the research for my master thesis I intend to do expert-interviews with advertising professionals to get their view on the subject. So far I managed to schedule interviews with account planners in major German advertising agencies such as TBWA, Media Arts Lab and Jung von Matt as well as with the author of “Brand Hijack?” Alex Wipperfürth. I would very much appreciate anyone’s input on swarm intelligence, open systems, network theory and consumer communities applied to branding. If you are interested to arrange an interview, be it a personal one via skype/telephone or written answers in a word document, just drop me a line. The actual research and interviews will take place sometime in January.
Here you will find a brief overview about the key questions in my master thesis.
Needless to say that I will send a copy of the finished text to anyone participating by the end of march.